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Any thing seth godin writes, anything malcolm gladwell writes just for completeness. The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the longterm memory of the consumer, making it a fundamental part of the individuals psychological well being. In this inspiring book, harvardtrained child and adult psychiatrist and expert in human motivation dr. What does the future hold for the marketing organisation. Then considered a radical rethinking of marketing basics, this bestselling book has become todays bible for marketers.
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